Methods and systems for redirecting a user from a third party website to a provider website

ABSTRACT

Disclosed are methods, systems, and non-transitory computer-readable medium for redirecting a user. For instance, the method may include: determining whether a there is a presence of one or combinations of: a particular webpage of a third party website and particular DOM element(s); performing a first DOM analysis on the particular webpage to extract an entity and first data from at least one of the particular DOM element(s); determining whether an entity website is mapped based on the entity and a mapping of entities to entity websites; performing a navigation process to interact with the entity website and extract second data; and performing a comparison analysis on the first data and the second data to determine whether at least one difference is present.

CROSS-REFERENCE TO RELATED APPLICATION(S)

This patent application is a continuation of, and claims the benefit ofpriority to, U.S. Nonprovisional patent application Ser. No. 17/128,334,filed on Dec. 21, 2020, the entirety of which is incorporated herein byreference.

TECHNICAL FIELD

Various embodiments of the present disclosure relate generally tomethods and systems for redirecting a user and, more particularly, tomethods and systems for redirecting a user from a third party website toa provider website.

BACKGROUND

Third party websites (e.g., websites associated with courier deliveryservices such as food delivery services for restaurants) may demand moreresources from a user for certain services compared to the resourcesdemanded by the provider website (e.g., websites associated with therestaurants) for the same services. Accordingly, there is a need formethods and systems for redirecting a user from a certain third partywebsite when advantageous for the user.

The present disclosure is directed to overcoming one or more of theseabove-referenced challenges. The background description provided hereinis for the purpose of generally presenting the context of thedisclosure. Unless otherwise indicated herein, the materials describedin this section are not prior art to the claims in this application andare not admitted to be prior art, or suggestions of the prior art, byinclusion in this section.

SUMMARY

According to certain aspects of the disclosure, systems and methods aredisclosed for redirecting a user. For instance, a method may includedetermining whether a trigger condition is satisfied, the triggercondition being a presence of one or combinations of: a particularwebpage of a third party website and particular DOM element(s); inresponse to the trigger condition being satisfied, performing a firstDOM analysis on the particular webpage to extract an entity and firstdata from at least one of the particular DOM element(s); determiningwhether an entity website is mapped based on the entity and a mapping ofentities to entity websites; in response to determining the entitywebsite is mapped, performing a navigation process to interact with theentity website by: interacting with the entity website to navigate to aparticular entity webpage, and performing a second DOM analysis on theparticular entity webpage to extract second data from DOM element(s) ofthe particular entity webpage corresponding to the at least one of theparticular DOM element(s); performing a comparison analysis on the firstdata and the second data to determine whether at least one difference ispresent; and in response to determining the at least one difference ispresent, displaying a menu, the menu including a summary of the at leastone difference and a link to the entity website or the particular entitywebpage.

A system may include a memory storing instructions; and a processorexecuting the instructions to perform a process. The process may includemonitoring a browser session of a user; determining whether the user isinteracting with a third party website based on the monitoring; inresponse to determining the user is interacting with the third partywebsite, determining whether a trigger condition is satisfied, thetrigger condition being a presence of one or combinations of: aparticular webpage and particular DOM element(s); in response to thetrigger condition being satisfied, performing a first DOM analysis onthe particular webpage to extract an entity and first data from at leastone of the particular DOM element(s); determining whether an entitywebsite is mapped based on the entity and a mapping of entities toentity websites; in response to determining the entity website ismapped, performing a navigation process to interact with the entitywebsite by: interacting with the entity website to navigate to aparticular entity webpage, and performing a second DOM analysis on theparticular entity webpage to extract second data from DOM element(s) ofthe particular entity webpage corresponding to the at least one of theparticular DOM element(s); performing a comparison analysis on the firstdata and the second data to determine whether at least one difference ispresent; and in response to determining the at least one difference ispresent, displaying a menu, the menu including a summary of the at leastone difference and a link to the entity website or the particular entitywebpage.

A non-transitory computer-readable medium may store instructions that,when executed by a processor, cause the processor to perform a method.The method may include: monitoring a browser session of a user;determining whether the user is interacting with a third party websitebased on the monitoring; in response to determining the user isinteracting with the third party website, determining whether a triggercondition is satisfied, the trigger condition being a presence of one orcombinations of: a particular webpage and particular DOM element(s); inresponse to the trigger condition being satisfied, performing a firstDOM analysis on the particular webpage to extract an entity and firstdata from at least one of the particular DOM element(s); determiningwhether the first data includes a first value for a first data type or asecond value for a second data type; in response to determining thefirst data includes the first value for the first data type, determiningwhether the first value is greater than a first threshold; in responseto determining the first data includes the second value for the seconddata type, determining whether the second value is greater than a secondthreshold; in response to determining the first value is greater thanthe first threshold and/or the second value is greater than the secondthreshold, determining whether an entity website is mapped based on theentity and a mapping of entities to entity websites; in response todetermining the entity website is mapped, performing a navigationprocess to interact with the entity website by: interacting with theentity website to navigate to a particular entity webpage, andperforming a second DOM analysis on the particular entity webpage toextract second data from DOM element(s) of the particular entity webpagecorresponding to the at least one of the particular DOM element(s);performing a comparison analysis on the first data and the second datato determine whether at least one difference is present; and in responseto determining the at least one difference is present, displaying amenu, the menu including a summary of the at least one difference and alink to the entity website or the particular entity webpage.

Additional objects and advantages of the disclosed embodiments will beset forth in part in the description that follows, and in part will beapparent from the description, or may be learned by practice of thedisclosed embodiments.

It is to be understood that both the foregoing general description andthe following detailed description are exemplary and explanatory onlyand are not restrictive of the disclosed embodiments, as claimed.

BRIEF DESCRIPTION OF THE DRAWINGS

The accompanying drawings, which are incorporated in and constitute apart of this specification, illustrate various exemplary embodiments andtogether with the description, serve to explain the principles of thedisclosed embodiments.

FIG. 1 depicts an exemplary block diagram of a system for redirecting auser, according to one or more embodiments.

FIGS. 2A-2B depict flowcharts of methods for redirecting a user,according to one or more embodiments.

FIGS. 3A-3D depict GUIs for redirecting a user, according to one or moreembodiments.

FIG. 4 depicts an example system that may execute techniques presentedherein.

DETAILED DESCRIPTION OF EMBODIMENTS

Various embodiments of the present disclosure relate generally tomethods and systems for redirecting a user.

The terminology used below may be interpreted in its broadest reasonablemanner, even though it is being used in conjunction with a detaileddescription of certain specific examples of the present disclosure.Indeed, certain terms may even be emphasized below; however, anyterminology intended to be interpreted in any restricted manner will beovertly and specifically defined as such in this Detailed Descriptionsection. Both the foregoing general description and the followingdetailed description are exemplary and explanatory only and are notrestrictive of the features, as claimed.

In this disclosure, the term “based on” means “based at least in parton.” The singular forms “a,” “an,” and “the” include plural referentsunless the context dictates otherwise. The term “exemplary” is used inthe sense of “example” rather than “ideal.” The term “or” is meant to beinclusive and means either, any, several, or all of the listed items.The terms “comprises,” “comprising,” “includes,” “including,” or othervariations thereof, are intended to cover a non-exclusive inclusion suchthat a process, method, or product that comprises a list of elementsdoes not necessarily include only those elements, but may include otherelements not expressly listed or inherent to such a process, method,article, or apparatus. Relative terms, such as, “substantially” and“generally,” are used to indicate a possible variation of ±10% of astated or understood value.

Third party websites (e.g., websites associated with courier deliveryservices such as food delivery services for restaurants) may demand moreresources from a user for certain services compared to the resourcesdemanded by the provider website (e.g., websites associated with therestaurants) for the same services. For example, food delivery servicesmay charge a customer double or triple the resources (e.g., fees) fordelivery services depending on the time of day. In contrast, thedemanded resources for the same delivery services directly from theprovider website may be consistent throughout the day. Accordingly,there is a need for methods and systems for redirecting a user from acertain third party website when advantageous for the user. Withconventional systems and methods, a user has to manually check andcompare the third party website to the provider website in order todetermine which is more advantageous for the user.

The techniques disclosed in the present disclosure address one or moreof the above challenges. In general, the present disclosure is directedto methods and systems for redirecting a user from a third party websiteto a provider website. Some embodiments are directed to a redirectionengine configured to determine whether the user is interacting with athird party website providing, for example, any type of courier deliveryservice (e.g., a food delivery service website). In some embodiments,the redirection engine may be implemented as a browser extension, aswill be described in further detail below. The redirection engine mayrecognize when the user is on a resource submission page (e.g., acheckout page) and determine one or more values associated withresources being charged to the user (e.g., delivery charge and/orservice charge). In some embodiments, the redirection engine maydetermine the one or more values based on one or more document objectmodel (DOM) elements. Additionally, the redirection engine may determinethe provider being displayed on the resource submission page based onone or more DOM elements. For example, the redirection engine maydetermine from which provider (e.g., restaurant) the user is planning tosubmit a request for the third party to deliver products (e.g., food).In the context of the current disclosure, DOM refers to a cross-platform(e.g., cross-browser) and language-independent convention forrepresenting and interacting with objects and elements in HypertextMarkup Language (HTML), Extensible-Hypertext Markup Language (XHTML),and Extensible Markup Language (XML) documents. It is understood thatobjects and elements in a DOM may be addressed or manipulated usingmethods on the objects and elements and such methods may be defined in(e.g., embedded in) the HTML, XHTML, or XML document of the DOM beingaddressed or manipulated.

Upon determination of the provider, the redirection engine may furtherdetermine whether the provider is associated with one or more domains.In other words, the redirection engine may determine whether there is awebsite associated with the provider (hereinafter referred to asprovider website). If an associated provider website is identified, theredirection engine may perform a navigation process on the providerwebsite, as will be described in further detail below. In someembodiments, the redirection engine may navigate the provider website toarrive at the corresponding resource submission page and determine oneor more values associated with the resources that may be charged to theuser based on information (e.g., item information, address information,and/or payment information) provided by the user on the third partywebpage. The redirection engine may then compare the one or more valuesto determine whether redirecting the user from the third party websiteto the provider website is indeed advantageous for the user.

Referring now to the figures, FIG. 1 shows a block diagram of anexemplary electronic communications system 100 for implementingembodiments of the present disclosure (e.g., for redirecting a user), oraspects thereof. In some embodiments, the system 100 may include clients102, servers 106, data store 114, and redirection engine 108, allconnected via network 104. System 100 may include one or more clients102 (e.g., Client 1, Client 2, . . . Client M). Clients 102 may beimplemented with devices, and/or applications running thereon. By way ofexample, clients 102 may be a computing device consistent with orsimilar to that depicted in FIG. 4 , including personal computers,laptops, tablet computers, personal digital assistants, mobiletelephones, smartphones, pagers, and/or other types of electroniccommunication devices. Clients 102 may be configured to communicate withother entities in the system 100 via the network 104. In certainembodiments, network 104 may include any combination of communicationsnetworks. For example, network 104 may include the Internet and/oranother type of wide area network, an intranet, a metropolitan areanetwork, a local area network, a wireless network, a cellularcommunications network, etc. In some embodiments, clients 102 may beconfigured to initiate electronic transaction requests. For example,electronic transaction requests may include receiving or initiatingelectronic transactions with a third party service website and/or aprovider website, etc. The electronic transaction requests may begenerated by clients 102 and transmitted through network 104 toappropriate servers, such as, for example, servers 106.

Servers 106 may include one or more servers (e.g., Server 1, Server 2, .. . Server N) configured to interact with the network 104, one or moredata stores 114, and the redirection engine 108. In addition, consistentwith some embodiments, servers 106 may be implemented as a singleserver, a server system comprising a plurality of servers, or a serverfarm comprising a load balancing system and a plurality of servers.

Servers 106 may be hardware, software, or a combination thereof. In someembodiments, a product and/or service may be provided to the client 102via the servers 106. For example, the servers 106 may be electronictransactions platforms.

As shown in FIG. 1 , the redirection engine 108 may include anidentification engine 120, a navigation engine 122, and a redirectiondecision engine 124 according to some embodiments. In some embodiments,the redirection engine 108 may be embodied in one or more combinationsof hardware, software, and/or firmware. For example, the redirectionengine 108 may be a part of a software application that is installed onany computing device consistent with or similar to that depicted in FIG.4 . In some embodiments, the redirection engine 108 may comprise abrowser extension (also referred to as a plugin) configured to redirecta user, as will be described in further detail below.

In some embodiments, the identification engine 120 may be configured toperform DOM analysis on one or more webpages to extract information. Insome embodiments, performing a DOM analysis on a webpage to extractinformation may include obtaining a webpage document for the webpage;parsing the webpage document to extract CSS elements and HTML elements;determining whether the CSS elements or the HTML elements include one ormore DOM elements that include a relevant term; and extractinginformation from the one or more DOM elements in response to determiningthe CSS elements or the HTML elements include the one or more DOMelements.

In some embodiments, the navigation engine 122 may be configured toperform a navigation process on a particular website. The navigationengine 122 may be configured to utilize an inline frame (also referredto as an iframe) to perform the navigation process, as will be describedin further detail below. In some embodiments, the redirection decisionengine 124 may be configured to determine whether it is advantageous tothe user to redirect the user from a third party website to a providerwebsite based on the information extracted by the identification engine120 and the navigation engine 122, as will be described in furtherdetail below.

FIGS. 2A-2B depicts a flowchart of a method 200 for redirecting a user(e.g., client 102), according to one or more embodiments. For ease ofexplanation, method 200 will be described with reference to FIGS. 3A-3D,each of which depicts a GUI 300A, 300B, 300C, 300D configured toredirect a user according to one or more embodiments.

As shown in FIG. 2A, method 200 may begin with step 205 in which theredirection engine 108 may monitor a browser session of the user. Instep 210, the redirection engine 108 may determine whether the user isinteracting with a third party website based on the monitoring. In someembodiments, the redirection engine 108 may determine whether the useris interacting with one of a plurality of predetermined third partywebsites. In some embodiments, the predetermined third party websitesmay be stored, for example, in data store 114. For example, theredirection engine 108 may determine whether the user is interactingwith a third party website based on at least a portion of a UniformResource Locator (URL 304) (e.g.,Exemplarydeliveryservice_ExampleEats.com/checkout) as shown in FIG. 3A.In such instances, the redirection engine 108 may determine that theuser is interacting with a website associated with Example Eats 302. Theredirection engine 108 may determine whether Example Eats 302 is listedas one of the predetermined third party websites. Example Eats 302 isbeing used as an exemplary food delivery service simply for the purposeof explanation, and it is understood that the embodiments disclosedherein may be applied to any type of third party service. In someembodiments, the redirection engine 108 may parse the webpage todetermine whether the user is interacting with a predetermined thirdparty website. For example, the redirection engine 108 may identify aDOM element that indicates the third party service (e.g., Example Eats302) associated with the webpage.

If the redirection engine 108 determines that the user is notinteracting with a third party website, then the method 200 continues tomonitor the browser session as shown in step 205.

If the redirection engine 108 determines that the user is interactingwith a third party website, the method 200 moves on to step 215 in whichthe redirection engine 108 determines whether a trigger condition issatisfied. In some embodiments, the trigger condition may be thepresence of one or combinations of: a particular webpage of a thirdparty website and particular DOM element(s). Referring back to theexample depicted in FIG. 3A, once the redirection engine 108 determinesthat the user is interacting with a website associated with Example Eats302, the redirection engine may determine whether the user isinteracting with a particular webpage of the website and determinewhether a particular DOM element is being displayed to the user. Forexample, the redirection engine may determine whether the user isinteracting with the resource submission (e.g., place order or checkout)webpage of the third party website. In some instances, the redirectionengine 108 may determine that the user is interacting with the resourcesubmission webpage based on at least a portion of the URL 304 (e.g.,“checkout” portion of the URL 304). Additionally, or alternatively, theredirection engine 108 may perform a DOM analysis on the webpage todetermine whether a DOM element includes one or more terms associatedwith finalizing resource submission (e.g., place order 306).

If the redirection engine 108 determines that the trigger condition isnot satisfied, the redirection engine 108 continues to monitor thebrowser session as shown in step 205.

If the redirection engine 108 determines that the trigger condition issatisfied, the method 200 moves on to step 220 in which the redirectionengine 108 may perform a first DOM analysis on the particular webpage toextract an entity and first data from at least one of the particular DOMelement(s). Again referring to the example depicted in FIG. 3A, if theredirection engine 108 determines that the user is interacting with theresource submission webpage on the third party website and that a DOMelement include one or more terms associated with finalizing resourcesubmission (e.g., place order 306), the redirection engine 108 mayperform a first DOM analysis to extract an entity name associated withthe order and the order details. For example, the redirection engine 108may perform the first DOM analysis to extract an entity (e.g., GoldenChicken 312) from which the third party service (e.g., Example Eats 302)may be delivering food. Golden Chicken 312 is being used as an exemplaryprovider simply for the purpose of explanation, and it is understoodthat the embodiments disclosed herein may be applied to any appropriatemerchant (e.g., restaurants, flower shops, etc.). Additionally, theextracted order details may include a first type of charge 310A and afirst charged amount 310B and/or a second type of charge 320A and asecond charged amount 320B. In some embodiments, performing the firstDOM analysis on the particular webpage to extract the entity mayinclude: obtaining a webpage document for the particular webpage;parsing the webpage document to extract CSS elements and HTML elements;determining whether the CSS elements or the HTML elements include one ormore DOM elements that include a keyword of a plurality of keywords or aknown entity term of a plurality of known entity terms; and extractingfrom the one or more DOM elements the entity in response to determiningthe CSS elements or the HTML elements include the one or more DOMelements.

In some embodiments, performing the first DOM analysis on the particularwebpage to extract the first data from the at least one of theparticular DOM element(s) may include: determining whether the CSSelements or the HTML elements include one or more DOM element types of aplurality of DOM element types; and extracting the first data from DOMelements that correspond to the one or more DOM element types inresponse to determining the CSS elements or the HTML elements includethe one or more DOM element types.

In some embodiments, method 200 may include additional steps 265-275after performing the first DOM analysis (step 220) as shown in FIG. 2B.As shown in FIG. 2B, the redirection engine 108 may determine whetherthe first data includes a first value (e.g., first charged amount 310B)for a first data type (e.g., 310A) or a second value (e.g., secondcharged amount 320B) for a second data type (e.g., 310A) in step 265. Ifthe redirection engine 108 determines that the first data does notinclude a first value for a first data type or a second value for asecond data type, the redirection engine 108 may continue to monitor thebrowser session as shown in step 205. In step 270, the redirectionengine 108 may determine whether the first value is greater than a firstthreshold in response to determining the first data includes the firstvalue for the first data type. For example, the first threshold may bezero. In such instances, the redirection engine 108 may determinewhether the first value is greater than zero. In step 275, theredirection engine 108 may determine whether the second value is greaterthan a second threshold in response to determining the first dataincludes the second value for the second data type. Similarly, thesecond threshold may also be zero and the redirection engine maydetermine whether the second value is greater than zero. As shown inFIG. 2B, the redirection engine 108 may perform step 225 in response todetermining the first value is greater than the first threshold and/orthe second value is greater than the second threshold. It is understoodthat each of the first and second thresholds may be any predeterminedvalue in alternative embodiments. If the redirection engine 108determines that the first value and the second value (if the secondvalue is available) fall below each respective threshold in steps 270and/or 275, the redirection engine 108 may continue to monitor thebrowser session as shown in step 205.

In step 225, the redirection engine 108 may determine whether an entitywebsite is mapped based on the entity and a mapping of entities toentity websites. For example, the redirection engine 108 may determinewhether a website associated with the extracted entity (e.g., GoldenChicken) exists at least based on the mapping of entities to entitywebsites. In some embodiments, determining whether the entity website ismapped based on the entity and the mapping of the entities to the entitywebsites may include: obtaining the mapping of the entities to theentity websites; determining whether the entity matches one of theentities; and determining a corresponding entity website to the one ofthe entities as the entity website in response to determining the entitymatches the one of the entities. If the redirection engine 108determines that the entity website is not mapped, the redirection engine108 continues to monitor the browser session as shown in step 205.

If the redirection engine 108 determines that the entity website ismapped based on the entity and a mapping of entities to entity websites,the redirection engine 108 may perform a navigation process to interactwith the entity website. The navigation process may include steps 230and 235 according to some embodiments. In step 230, the redirectionengine 108 may interact with the entity website to navigate a particularentity webpage. In step 235, the redirection engine 108 may perform asecond DOM analysis on the particular entity webpage to extract seconddata from DOM element(s) of the particular entity webpage correspondingto the at least one of the particular DOM element(s). In someembodiments, the redirection engine 108 may display a notification 338to the user, as shown in FIG. 3B, once the redirection engine 108determines that a website associated with Golden Chicken exists based onthe mapping of entities to entity websites. In some embodiments, theuser may choose to close the displayed notification 338. In suchembodiments, the redirection engine 108 may abort the navigation processand continue to monitor the browser session as shown in step 205

In some embodiments, the redirection engine 108 may perform steps 230and 235 while the notification 338 is being displayed to the user. Inother words, the navigation process performed by the redirection engine108 may be hidden from the user. For example, the redirection engine 108may utilize a hidden inline frame (also referred to as an “iframe”) toperform the navigation process on the particular entity webpage. Forexample, the redirection engine 108 may interact with the Golden Chickenwebsite 352 using a hidden iframe to navigate the Golden Chicken website352 and arrive at a particular webpage (e.g., resource submissionwebpage URL 354 of the Golden Chicken website 352), as shown in FIG. 3C.In some embodiments, the redirection engine 108 may populate theparticular webpage with information from the third party website. Forexample, item information 351, address information 353, and/or paymentinformation 355 may be retrieved from the third party webpage and inputin the appropriate locations on the entity website as shown in FIG. 3C.The redirection engine 108 may then perform the second DOM analysis onthe webpage to extract the second data, as will be described in furtherdetail below. In some embodiments, the extracted second data may includea first type of charge 360A and a first charged amount 360B and/or asecond type of charge 370A and a second charged amount 370B. It isunderstood that the first type of charge 360A on the provider websitemay correspond to the first type of charge 310A on the third partywebsite. Similarly, the second type of charge 370A on the providerwebsite may correspond to the second type of charge 320A on the thirdparty website.

In some embodiments, step 235 may include: obtaining an entity webpagedocument for the particular entity webpage; parsing the entity webpagedocument to extract second CSS elements and second HTML elements;determining whether the second CSS elements or the second HTML elementsinclude one or more entity DOM elements that correspond to the one ormore DOM element types; and extracting the second data from the one ormore entity DOM elements in response to determining the second CSSelements or the second HTML elements include the one or more entity DOMelements.

In step 240, the redirection engine 108 may perform a comparisonanalysis on the first data and the second data to determine whether atleast one difference is present. In some embodiments, step 240 mayinclude: extracting, from the first data, a first set of values for eachof the one or more DOM element types; extracting, from the second data,a second set of values for each of the one or more DOM element typesthat are present in the second data; and comparing the first set ofvalues to the second set of values to determine whether the at least onedifference is present. For example, the redirection engine may determinewhether there is a difference between the first value (e.g., firstcharged amount 360B) on the provider website and the first value (e.g.,first charged amount 310B) on the third party website and/or whetherthere is a difference between the second value (e.g., second chargedamount 370B) on the provider website and the second value (e.g., secondcharged amount 320B) on the third party website. If the redirectionengine 108 determines that there is no difference between the first dataand the second data, the redirection engine 108 may terminate theinteraction with the entity website as shown in step 250.

If the redirection engine 108 determines that there is at least onedifference between the first data and the second data, the method 200may move on to step 245 in which the redirection engine 108 may displaya menu including a summary of the at least one difference and a link tothe entity website or the particular entity webpage. In someembodiments, the redirection engine 108 may perform one or moreadditional steps prior to displaying the menu in step 245. In suchembodiments, the redirection engine 108 may determine whether the atleast one difference corresponds to a first value of the first set ofvalues (e.g., first charged amount 310B and/or second charged amount320B) being greater than a corresponding value of the second set ofvalues (e.g., first charged amount 360B and/or second charged amount370B); and display the menu in response to determining the at least onedifference corresponds to the first value of the first set of valuesbeing greater than the corresponding value of the second set of values.For example, as shown in FIG. 3D, the redirection engine 108 may displaya menu 340 including a link 342 to the entity website (e.g., GoldenChicken website 352) based on a determination that the first value(e.g., first charged amount 310B) and/or second value (e.g., secondcharged amount 320B) on the third party website exceeds thecorresponding first value (e.g., first charged amount 360B) and/orsecond value (e.g., second charged amount 370B) on the entity website.

In some embodiments, method 200 may include an additional step in whichthe redirection engine 108 may receive a user input selecting the linkincluded in the displayed menu. In such embodiments, the redirectionengine 108 may launch the entity website or the particular entitywebpage to be displayed to the user. For example, the redirection engine108 may launch the Golden Chicken website 352 and/or the webpagedepicted in FIG. 3C based on a determination that the user has selectedthe displayed link 342 as shown in FIG. 3D. In some embodiments, thelaunched entity website or the particular entity webpage may bepopulated by the redirection engine 108 with information (e.g., the iteminformation 351, the address information 353, and/or payment information355) from the third party webpage. Accordingly, the user may readilyappreciate the convenience of not having to manually look up andre-enter the information previously provided on the third party webpage.

FIG. 4 depicts an example system that may execute techniques presentedherein. FIG. 4 is a simplified functional block diagram of a computerthat may be configured to execute techniques described herein, accordingto exemplary embodiments of the present disclosure. Specifically, thecomputer (or “platform” as it may not be a single physical computerinfrastructure) may include a data communication interface 460 forpacket data communication. The platform may also include a centralprocessing unit (“CPU”) 420, in the form of one or more processors, forexecuting program instructions. The platform may include an internalcommunication bus 410, and the platform may also include a programstorage and/or a data storage for various data files to be processedand/or communicated by the platform such as ROM 430 and RAM 440,although the system 400 may receive programming and data via networkcommunications. The system 400 also may include input and output ports450 to connect with input and output devices such as keyboards, mice,touchscreens, monitors, displays, etc. Of course, the various systemfunctions may be implemented in a distributed fashion on a number ofsimilar platforms, to distribute the processing load. Alternatively, thesystems may be implemented by appropriate programming of one computerhardware platform.

The general discussion of this disclosure provides a brief, generaldescription of a suitable computing environment in which the presentdisclosure may be implemented. In one embodiment, any of the disclosedsystems, methods, and/or graphical user interfaces may be executed by orimplemented by a computing system consistent with or similar to thatdepicted and/or explained in this disclosure. Although not required,aspects of the present disclosure are described in the context ofcomputer-executable instructions, such as routines executed by a dataprocessing device, e.g., a server computer, wireless device, and/orpersonal computer. Those skilled in the relevant art will appreciatethat aspects of the present disclosure can be practiced with othercommunications, data processing, or computer system configurations,including: Internet appliances, hand-held devices (including personaldigital assistants (“PDAs”)), wearable computers, all manner of cellularor mobile phones (including Voice over IP (“VoIP”) phones), dumbterminals, media players, gaming devices, virtual reality devices,multi-processor systems, microprocessor-based or programmable consumerelectronics, set-top boxes, network PCs, mini-computers, mainframecomputers, and the like. Indeed, the terms “computer,” “server,” and thelike, are generally used interchangeably herein, and refer to any of theabove devices and systems, as well as any data processor.

Aspects of the present disclosure may be embodied in a special purposecomputer and/or data processor that is specifically programmed,configured, and/or constructed to perform one or more of thecomputer-executable instructions explained in detail herein. Whileaspects of the present disclosure, such as certain functions, aredescribed as being performed exclusively on a single device, the presentdisclosure may also be practiced in distributed environments wherefunctions or modules are shared among disparate processing devices,which are linked through a communications network, such as a Local AreaNetwork (“LAN”), Wide Area Network (“WAN”), and/or the Internet.Similarly, techniques presented herein as involving multiple devices maybe implemented in a single device. In a distributed computingenvironment, program modules may be located in both local and/or remotememory storage devices.

Aspects of the present disclosure may be stored and/or distributed onnon-transitory computer-readable media, including magnetically oroptically readable computer discs, hard-wired or preprogrammed chips(e.g., EEPROM semiconductor chips), nanotechnology memory, biologicalmemory, or other data storage media. Alternatively, computer implementedinstructions, data structures, screen displays, and other data underaspects of the present disclosure may be distributed over the Internetand/or over other networks (including wireless networks), on apropagated signal on a propagation medium (e.g., an electromagneticwave(s), a sound wave, etc.) over a period of time, and/or they may beprovided on any analog or digital network (packet switched, circuitswitched, or other scheme).

Program aspects of the technology may be thought of as “products” or“articles of manufacture” typically in the form of executable codeand/or associated data that is carried on or embodied in a type ofmachine-readable medium. “Storage” type media include any or all of thetangible memory of the computers, processors or the like, or associatedmodules thereof, such as various semiconductor memories, tape drives,disk drives and the like, which may provide non-transitory storage atany time for the software programming. All or portions of the softwaremay at times be communicated through the Internet or various othertelecommunication networks. Such communications, for example, may enableloading of the software from one computer or processor into another, forexample, from a management server or host computer of the mobilecommunication network into the computer platform of a server and/or froma server to the mobile device. Thus, another type of media that may bearthe software elements includes optical, electrical and electromagneticwaves, such as used across physical interfaces between local devices,through wired and optical landline networks and over various air-links.The physical elements that carry such waves, such as wired or wirelesslinks, optical links, or the like, also may be considered as mediabearing the software. As used herein, unless restricted tonon-transitory, tangible “storage” media, terms such as computer ormachine “readable medium” refer to any medium that participates inproviding instructions to a processor for execution.

Other embodiments of the disclosure will be apparent to those skilled inthe art from consideration of the specification and practice of theinvention disclosed herein. It is intended that the specification andexamples be considered as exemplary only, with a true scope and spiritof the invention being indicated by the following claims.

What is claimed is:
 1. A computer-implemented method comprising:determining that a user is interacting with at least one third partywebsite of a plurality of predetermined third party websites, whereineach of the third party websites of the plurality of predetermined thirdparty websites is associated with a respective third party and allows auser to order from one or more entities different from each of therespective third parties; in response to determining that the user isinteracting with at least one predetermined third party website,determining that one or more particular document object model (DOM)element(s) is present on the at least one predetermined third partywebsite; in response to determining that the one or more particular DOMelement(s) is present, extracting an entity and first data from at leastone of the particular DOM element(s); identifying an entity website witha domain corresponding to the entity; in response to identifying theentity website, navigating to a particular entity webpage of the entitywebsite, extracting second data from DOM element(s) of the particularentity webpage; and in response to extracting the second data, causingdisplay of a comparison of the first data and second data.
 2. Thecomputer-implemented method of claim 1, wherein the first data includesa first price and the second data includes a second price.
 3. Thecomputer-implemented method of claim 1, wherein determining that a useris interacting with at least one third party website includes parsingthe third party website and identifying a DOM element indicative of athird party associated with the third party website.
 4. Thecomputer-implemented method of claim 1, further comprising: determining,based on at least a portion of a URL of the third party website, thatthe user is interacting with a checkout webpage of the third partywebsite.
 5. The computer-implemented method of claim 1, wherein thefirst data includes a first value for a first data type, the methodfurther comprising: determining whether the first value exceeds a firstthreshold; wherein causing display of the comparison is conditional onthe first value exceeding the first threshold.
 6. Thecomputer-implemented method of claim 5, wherein the first data includesa second value for a second data type, the method further comprising:determining whether the second value exceeds a second threshold; whereincausing display of the comparison is conditional on the second valueexceeding the second threshold.
 7. The computer-implemented method ofclaim 1, wherein navigating to the particular entity webpage includesutilizing a hidden inline frame.
 8. The computer-implemented method ofclaim 1, further comprising: populating the particular entity webpagewith information from the at least one third party website, theinformation including one or more of item information, addressinformation, and payment information.
 9. A non-transitorycomputer-readable storage medium storing program instructions that arecomputer-executable to implement operations comprising: determining thata user is interacting with at least one third party website of aplurality of predetermined third party websites, wherein each of thethird party websites of the plurality of predetermined third partywebsites is associated with a respective third party and allows a userto order from one or more entities different from each of the respectivethird parties; in response to determining that the user is interactingwith at least one predetermined third party website, determining thatone or more particular DOM element(s) is present on the at least onepredetermined third party website; in response to determining that theone or more particular DOM element(s) is present, extracting an entityand first data from at least one of the particular DOM element(s);identifying an entity website with a domain corresponding to the entity;in response to identifying the entity website, navigating to aparticular entity webpage of the entity website, extracting second datafrom DOM element(s) of the particular entity webpage; and in response toextracting the second data, causing display of a comparison of the firstdata and second data.
 10. The non-transitory computer-readable storagemedium of claim 9, wherein the first data includes a first price and thesecond data includes a second price; and wherein the comparison includesa difference between the first price and the second price.
 11. Thenon-transitory computer-readable storage medium of claim 9, whereindetermining that a user is interacting with at least one third partywebsite includes parsing the third party website and identifying a DOMelement indicative of a third party associated with the third partywebsite.
 12. The non-transitory computer-readable storage medium ofclaim 9, the operations further comprising: determining, based on atleast a portion of a URL of the third party website, that the user isinteracting with a checkout webpage of the third party website.
 13. Thenon-transitory computer-readable storage medium of claim 9, wherein thefirst data includes a first value for a first data type, the operationsfurther comprising: determining whether the first value exceeds a firstthreshold; wherein causing display of the comparison is conditional onthe first value exceeding the first threshold.
 14. The non-transitorycomputer-readable storage medium of claim 9, wherein the first dataincludes a second value for a second data type, the operations furthercomprising: determining whether the second value exceeds a secondthreshold; wherein causing display of the comparison is conditional onthe second value exceeding the second threshold.
 15. The non-transitorycomputer-readable storage medium of claim 9, wherein navigating to theparticular entity webpage includes utilizing a hidden inline frame. 16.The non-transitory computer-readable storage medium of claim 9,populating the particular entity webpage with information from the atleast one third party website, the information including one or more ofitem information, address information, and payment information.
 17. Asystem comprising: one or more memories storing instructions; and one ormore processors operatively connected to the one or more memories, theone or more processors configured to execute the instructions to:determine that a user is interacting with at least one third partywebsite of a plurality of predetermined third party websites, whereineach of the third party websites of the plurality of predetermined thirdparty websites is associated with a respective third party and allows auser to order from one or more entities different from each of therespective third parties; in response to determining that the user isinteracting with at least one predetermined third party website,determine that one or more particular DOM element(s) is present on theat least one predetermined third party website; in response todetermining that the one or more particular DOM element(s) is present,extract an entity and first data from at least one of the particular DOMelement(s); identify an entity website with a domain corresponding tothe entity; in response to identifying the entity website, navigate to aparticular entity webpage of the entity website; extract second datafrom DOM element(s) of the particular entity webpage; and in response toextracting the second data, cause display of a comparison of the firstdata and second data.
 18. The system of claim 17, wherein the one ormore processors are further configured to: determine whether there is atleast one difference between the first data and the second data; and inresponse to a determination that at least one difference is not present,terminate an interaction with the entity website.
 19. The system ofclaim 17, wherein the one or more processors are further configured to:determine whether there is at least one difference between the firstdata and the second data; and in response to a determination that atleast one difference is present, cause display of a link to the entitywebsite to the user.
 20. The system of claim 19, wherein the one or moreprocessors are further configured to: in response to a user input,launch the entity website and populate the entity website withinformation from the at least one predetermined third party website, theinformation including one or more of item information, addressinformation, and payment information.